Venue: Annebrook House Hotel
We are delighted to engaged the services of Michelle Duffy (Digital Marketing Consultant) who will run a 1-day digital marketing workshop for IPPVA members in Annebrook House Hotel in Mullingar from 9.30am to 5pm
The cost will be €90 for the full day, including lunch.
Topics covered are:
* Marketing Strategy -the basic principles and structure of a marketing plan
* Run-through of the various platforms and differences between them (Facebook/Instagram etc)
* Defining your customer personae
* Building Audiences
* Content Creation
* Copywriting Tips
* Optimising Reach
* Paid advertising and targeting
* Protecting Reputation
* Understanding Analytics and measuring success
A serial entrepreneur, Michelle went from a market stall, to a successful online business Funky Crayons, to being an expert marketing consultant in a few short years. She runs Breffni Digital, an agency helping businesses and organisations in Ireland, the UK and USA to get real results from digital tools. She’s also co-owner of IrishBizParty, Ireland’s leading community for the self-employed. An established speaker, she travels the country delivering actionable tips on how to drive real results from social media. From community organisations, to SMEs, financial institutions, colleges and even government officials, she has transformed the digital presence of hundreds of people through training, strategy building and execution of kick-ass campaigns.